How to optimize your content for AI (GEO)

Optimizing your content for AI means making it credible and easy to lift: open each section with a direct answer, back every claim with verifiable evidence (a figure, a source, an expert opinion), and drop keyword stuffing. Research is clear on this — it's credibility signals, not technical tricks, that win visibility in AI answers.

What does research say works?

The landmark GEO study measured the effect of different techniques on a piece of content's visibility inside generative answers. The verdict is clear: the levers that make a claim verifiable dominate, while the old SEO tricks work against you.

The content playbook, concretely

• Open each page and section with a short, factual, standalone answer to the question asked.
• Cite experts and name your sources: it’s the most effective lever for getting lifted.
• Back your points with verifiable statistics, with a link to the source.
• Drop keyword stuffing and empty superlatives: they degrade your visibility.
• Structure the page as questions and answers (H2s phrased as real questions, a FAQ).

Should you bet on technical markup?

Schema markup helps bots understand a page, but it isn't what triggers the citation: added to already-picked-up pages, it showed no measurable gain in tests. Useful for machine readability, it doesn't replace content credibility.