Resources
The SharkGeo GEO blog
Understand Generative Engine Optimization, find out whether AI cites your brand, and what to do about it.
The fundamentals
August 11, 2026Why AI answers cut into your traffic, and what to do about itAn answer generated directly inside the search interface mechanically reduces the need to click through to a site — even a well-ranked one. Here's how to adapt.Read the article →August 9, 2026GEO, AEO, AI visibility: are they the same thing? The nuanceThree labels, one near-identical idea: being named inside AI-generated answers. What each term covers — and where the real nuance hides.Read the article →August 7, 2026GEO vs SEO: what really changesSEO earns clicks in a results list; GEO earns citations inside an answer that's already written. What they share, what sets them apart, and how to prioritize.Read the article →August 5, 2026What is GEO (Generative Engine Optimization)?GEO is the craft of being cited by ChatGPT, Perplexity, Gemini and Claude rather than only ranked in Google. A clear definition and the levers that actually work.Read the article →July 28, 2026GEO vs SEO: the difference, and why both matterSEO earns clicks from a results list. GEO earns citations inside an answer that's already written. They overlap, but they aren't measured the same way.Read the article →July 14, 2026What is GEO (Generative Engine Optimization)?GEO is the practice of optimizing your content and online reputation to be cited by generative AI, not just ranked in Google results.Read the article →
How-to guides
August 12, 2026How to show up in Google’s AI OverviewsThe AI Overview answers at the top of the page, often with no click. Getting in isn't just about being #1: here are the real levers.Read the article →August 12, 2026How to optimize your content for AI (GEO)What gets content cited by AI isn't a technical secret but its credibility. Here's the content playbook, with research figures to back it.Read the article →August 12, 2026How to show up in Perplexity’s answersPerplexity shows its sources and sends traffic. To be cited: be indexed and relevant, answer directly, and exist in the sources it consults.Read the article →August 12, 2026How to know if ChatGPT cites your brandThere's no official dashboard on OpenAI's side. Here's the reliable method to know if ChatGPT cites your brand — and how to check it for free, no account.Read the article →August 4, 2026How to get cited by ChatGPT (and other AIs)Getting cited by an AI rests on three concrete levers: content structured as direct answers, presence in third-party sources, and a machine-readable site.Read the article →July 21, 2026How to know if ChatGPT (and other AIs) cite your brandThere's no 'Search Console' for AI answers. The only reliable method is asking the questions your customers would ask yourself — or automating that check.Read the article →
By industry
August 12, 2026AI visibility for tourism and travel agencies: getting cited by AIA travel agency or tourism player gets cited by AI via TripAdvisor, forums and destination blogs. Here's how.Read the article →August 12, 2026AI visibility for coaches, trainers and creators: getting recommended by AIFor a coach or trainer, LinkedIn and YouTube are the two platforms AIs cite most. Here's how to build your citable authority.Read the article →August 12, 2026AI visibility for doctors, clinics and dentists: showing up in AI answersFor a healthcare professional, AI visibility runs through booking platforms, directories and reviews. A cautious, factual approach, with no promises.Read the article →August 12, 2026AI visibility for B2B SaaS and startups: getting into the “best software” answersA SaaS gets recommended by AI via G2/Capterra, Reddit and 'best of' listicles in its category. Here's how to be there.Read the article →August 12, 2026AI visibility for lawyers, accountants and professional servicesFor a lawyer or accountant, expertise content is a citation magnet. Professional directories, reviews and in-depth articles: the specific levers.Read the article →August 12, 2026AI visibility for real estate agents and agencies: getting cited by AIA real estate agent gets cited by AI via portals, Google Business and expert local content — not a brochure site. Here's how.Read the article →August 12, 2026AI visibility for restaurants and hotels: getting recommended by AIA restaurant or hotel gets recommended by AI via review platforms and Google, not its own site. Here's how to be there.Read the article →August 12, 2026AI visibility for local shops and tradespeople: being the “near me” answerFor a local business or tradesperson, AI recommends mainly via Google Business, reviews and local directories — not your site. Here are the levers that matter.Read the article →August 12, 2026AI visibility for ecommerce: getting your products cited by AIAIs recommend products, not just articles. Here’s how an online retailer gets its products into generative answers.Read the article →August 12, 2026Local GEO: showing up in localized AI answers'Best restaurant in Lyon', 'plumber in Marseille': AIs answer local questions too. Here are the levers specific to local GEO.Read the article →August 12, 2026GEO for small businesses: getting cited by AI on a small budgetA small business has no dedicated SEO team or big budget — but GEO is won first on a few high-intent questions and simple evidence. Here's the essentials.Read the article →August 12, 2026GEO tool for agencies: tracking AI visibility across multiple clientsSelling GEO as an agency means industrializing an audit → prioritize → track → report cycle across many clients. Here's how to tool it, honestly.Read the article →